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A R T O V specialises in helping businesses win by realising their full potential through carefully crafted business strategies. We offer our knowledge, insights, and business tools to assist you to:

  • design, develop, or review your corporate, business, operational, and sustainability strategies
  • identify your strategic and sustainability priorities
  • harness your strengths and identify opportunities to test and exploit
  • take a more holistic approach through alignment and adoption of sustainability principles and practices of circularity, sustainable development, and environmental, social and governance (ESG)
  • manage sustainability risks and opportunities
  • understand the ecosystem – the players (who is who), what is new, what you need to know, who can help you, where to focus your attention, how to implement changes and when
  • reduce cost by adopting both sustainable and circular practices
  • redesign your operations to be more effective and efficient
  • develop a sustainability roadmap to help guide your strategy execution
  • report on your sustainability performance (yes, we are GRI certified)
  • solve your business problems.

Whether you’re a one-man band or have 5, 50, or 500 employees, ARTOV can help you develop a strategy to realise your vision and business goals.


Haedon Smith
Founding Director and Strategy Consultant
MBA | BA (Psychology) | GRI Certified


I created A R T O V to improve our world by making it easy for small and medium-sized businesses to create and execute sustainable business strategies.

Through good strategy design and incremental execution, your business can easily differentiate itself from others, lead the charge in sustainability and improve your bottom line.

Over the past 20 years, I have helped the government, NGO sector and private enterprises in New Zealand and Australia thrive, by helping them to implement their strategies and solve their strategic, commercial, operational, service design, performance, and housing problems.

Through my experience, MBA studies, and know-how, I have developed acumen in areas that can help you and your business prosper including – governance, leadership, strategy review, design and execution, sustainability management, change management, risk management, relationship management, business development, research and analysis, operational excellence, and project management, to name a few.

When you engage in A R T O V ’s services, you will receive my personalised attention, practical and innovative solutions, and tangible high-quality reports.

This is just the start of bigger things to come, and I am excited about what lies ahead, and what we can achieve together.

Get in touch today to discuss your business needs.

Every business idea starts with a vision, a thought, a concept. To realise the vision, it must be transposed into a well-designed business strategy, and then executed by a capable team through effort and action.

Haedon Smith, Founder and Director of ARTOV.